Yelp Monocle
Monocle is an augmented reality feature on Yelp that can point users toward restaurants that are nearbly. Similar to Pokemon Go, Monocle overlays restaurant information on top of whatever is in the phone’ s camera view. This tool is especially useful for people in new cities, where they may want to quickly see dining options available around the block and how well each is reviewed.
This is not commonly how people are finding restaurants right now, but, this is the beginning of a shift in how consumers find data. With new augmented reality devices like Microsoft Hololens hitting store shelves, Ruth’ s Chris has an opportunity to take advantage of the“ wow” factor that innovative technology elicits from users.
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