Our target’ s final stage in their journey involves stepping into their fine dining consideration set. This could be days or months after their experience. It spans from the time immediately after their recommendation opportunity until right before they learn of a new fine dining opportunity. In that time, has the experience rested positively in their mind? Or was it so mediocre that they forgot about it? Does it stay in their consideration set? When the next opportunity comes up and they must pull from their evoked set, will Ruth’ s Chris be on the menu?
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