Ruth's Chris Brand Project | Page 25

Sarah is a foodie and a planner who never misses an opportunity to try the latest and greatest restaurant, and friends often come to her for restaurant advice. She values the input of friends in her dining choices, and also looks to food blogs and local magazines for restaurant reviews. Ambience is also important to her, and she can’ t stand dining at an“ empty restaurant or one with outdated decor.” Sarah can’ t see herself following a restaurant on social media, but would consider following if a food blogger recommended the restaurant. If she were to follow a restaurant, she would enjoy seeing posts featuring discounts and promotions and food and cocktail specials.
“ When it comes to going out to eat, I would love to try a new restaurant every time if I could. We dine out for any celebration we can.” Although Sarah eats out 50 times a month on average, she says she wishes she could go out to eat more. " I would like to see Ruth’ s Chris become more modern and have more of a bustling crowd.”

INTERVIEWS

Sarah

Age: 34 Lives: Suburb of Chicago Occupation: software sales, AIG

Sarah is a foodie and a planner who never misses an opportunity to try the latest and greatest restaurant, and friends often come to her for restaurant advice. She values the input of friends in her dining choices, and also looks to food blogs and local magazines for restaurant reviews. Ambience is also important to her, and she can’ t stand dining at an“ empty restaurant or one with outdated decor.” Sarah can’ t see herself following a restaurant on social media, but would consider following if a food blogger recommended the restaurant. If she were to follow a restaurant, she would enjoy seeing posts featuring discounts and promotions and food and cocktail specials.

“ When it comes to going out to eat, I would love to try a new restaurant every time if I could. We dine out for any celebration we can.” Although Sarah eats out 50 times a month on average, she says she wishes she could go out to eat more. " I would like to see Ruth’ s Chris become more modern and have more of a bustling crowd.”

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