3. What was the reason you went for? PROBE: Occasion-based? Business? Regular visitor? 4. How did you decide on Ruth’ s Chris? PROBE: Surveys, word-of-mouth, social media, top of mind, curiosity 5. Have you ever interacted with Ruth’ s Chris on the Internet via social media or its website? PROBE: Through Instagram, Facebook, website 6. What did you like about Ruth’ s Chris? PROBE: Anything that stuck out that makes you want to come back? 7. If you could change anything about your experience at Ruth’ s Chris, what would it be? PROBE: Is it the service? Price? Quality? Ambiance? 8. What did you think of the pricing at Ruth’ s Chris? PROBE: Worth the value? Too expensive? Happy Hour?
ISSUE F: Restaurants & Social Media 1. Do you follow any restaurants on social media( Facebook, Twitter, Instagram, etc.)? If so, which restaurants? 2. If so, how do you interact with them? Just follow them? Like posts? Comment on them? Share them with friends? What types of content do you enjoy most? 3. If not, would you ever consider it? 4. What would prompt you to follow a restaurant on social media? PROBE: Deals / rewards for following, friends are following, in-store signage? 5. What kinds of content would you like to see? PROBE: Deals and coupons, new menu items, recipes
23