ISSUE D1: OCCASION Do you feel it’ s necessary to dine out when celebrating an occasion? Which occasion do you feel this is most applicable to? Do you ever go to a new place for a special occasion? Or do you stick to tried and true locations?
ISSUE D2: BUSINESS Do you take your clients out to fine dining restaurants? What is the purpose of dining out with clients? PROBE: discussing business, building relationships, etc. Do you always go to the same restaurants? PROBE: Are you provided a list of restaurants to go to? Any that are required / recommended? Do you put this on an expense account? PROBE: Does this affect which fine dining restaurant you choose? Does location factor into your fine dining choice? PROBE: In a hotel, near a convention center, etc If dining on an expense account, does price play a factor?
* ACTIVITY: FINE DINING OPTIONS * Instructions: Take a look at the following list of restaurants. Please group any that you think are applicable to the provided categories listed. You may place them into multiple categories if you wish.
Categories Anniversary Birthday Graduation Business Weekday Date night Engagement Night out with friends Family gathering
Restaurants Ruth’ s Chris McCormick & Schmick’ s Roy’ s Morton’ s The Capital Grille Fogo de Chao Flemings The Palm
ISSUE E: RUTH’ S CHRIS 1. Have you heard of Ruth’ s Chris? PROBE: Have you eaten there? How many times? How long ago? 2. What’ s your perception of Ruth’ s Chris? PROBE: Any stereotypes?
* If they have been, continue on * ASK THEM HOW OFTEN THEY GO TO RUTH’ S CHRIS
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