international marketing and online business
course
structure 1/2
credit requirements
a. general education courses
135 credits
(30 credits)
(3 credits)
(9 credits)
(15 credits)
(3 credits)
I. Humanities and Social Sciences
II. Sciences and Mathematics
III. Languages
IV. Interdisciplinary and Physical Education
b. core courses
i. professional foundation courses
IMA 241
IMB 201
IMB 202
IMB 211
IMB 222
IMB 240
IAC 100
IPO 201
IAM 210
IEG 350
IFN 201
IHR 201
IMG 201
(99 credits)
(36 credits)
Statistics
Principles of Marketing
Global Consumer Behavior
Online Business Management
Wed Creation and Design
Business Psychology
Principles of Financial Accounting
Operations Management
Principles of Economics
English for Professional Development
Business Finance
Human Resources Management
Modern Management
and Organization Behavior
3
3
3
3
3
3
3
3
3
3
3
3
3
ii. major courses
• required major course
(48 credits)
(39 credits)
IMB 301
International Marketing
IMB 303
International Product and
Price Management
IMB 307
International Channel Distribution
and Logistic
IMB 308
International Promotion
and Marketing Communication
IMB 311
Online Business Analysis and Design
IMB 326
Online Marketing and Social Media
IMB 368
e-Payment and Security
in Online Business
IMB 416
Market Research
IMB 420
Business Law and Ethics
for Online Business
IMB 433
Strategic Customer Relationship
IMB 435
Current Issues in International Marketing
IMB 496 Co-operative Education
IMB 431
Online Business Project Management
IMB 493
Internship in International Marketing
and Online Business
35
3
3
3
3
3
3
3
3
3
3
3
6
3
3