What is structured data , and how do I add it to my job board ? Job posting schema markup refers to how structured data is added to job postings , whether publicly visible or within the source code of the posting page itself . Some job board software has this functionality already built in , and some job board vendors have direct integrations with the Google For Jobs API . If you are a Haley Marketing client and use our job board software , you ’ re already covered .
I am told I have schema markup on my job board , but my jobs still aren ’ t showing up when I search for my jobs on Google . Why is that ? Google For Jobs works much in the same way as a regular Google search , having keyword-rich job postings and complete information is important , regardless . While jobs from larger aggregators do tend to get those top search results – whether on Google search results or Google For Jobs , specifically – there are a few things you can do to improve your job posting ’ s visibility on Google For Jobs :
Having schema markup is great – but if your job posting doesn ’ t have all the data Google ’ s looking for , your job may be overlooked or further down in search results . Google places importance on providing the job seeker with as much information about the job as possible . This means you need more than just a title and description . You should also include the location information , salary information , job requirements , type of job ( whether part time , full time , contract , etc .), what industry the job involves or even whether the job can be done remotely . Take some time and test your jobs using Google ’ s Rich Results Testing Tool to see what Google believes is missing from your job postings , and then consider updating your jobs to add that information . Another great way to see missing data is via Google ’ s Search Console under “ Enhancements ” > “ Job Postings ”. You ’ ll be able to find errors across the board and request that Google validate any fixes you ’ ve made .
Rather than just making sure the data is there , think about the quality of data you ’ re adding to the jobs , specifically in the title and description . If you want job seekers to be able to find specific types of jobs using a specific search term or phrase , use that phrase in the titles and descriptions of the postings . I recently had a client come to me and ask why their jobs weren ’ t coming up as high as they ’ d like them to in a search for a specific keyword , but the title of the job didn ’ t include that keyword they believed job seekers would use . Adding that keyword to the title helped to boost the position of the job .
When you ’ re searching for your job , look at the jobs that come up above yours . What makes them different ? What kinds of titles are coming up above yours ? Is there more information within the post than yours ? Run that job through the rich results testing tool to see exactly what Google sees , and consider updating your jobs so they stand out and are more information rich .
Do your jobs have a logo next to them , or just a square with a letter ? If you are seeing just the square , it is likely that either the image included with the posting doesn ’ t match Google ’ s spec ( images need to be square ) or you don ’ t have an image set . Ask your job board vendor about adding the correctly sized image to your job schema .
I don ’ t have job schema markup on my jobs . What can I do ? If your job postings don ’ t have schema markup , Haley Marketing can help ! Our job board software works seamlessly with COATS Staffing Software and is updated constantly to meet new criteria added by Google – so your jobs get seen by the right job seekers .
Supercharge your hiring process with online job posting embedded into COATS Staffing Software and learn how you can get more candidates , faster , and get more done while you ’ re doing it .
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