RSSM Digital USSA Edition March 2021 | Page 15

HOW TO POST JOBS THAT GET SEEN

ON GOOGLE FOR JOBS

By Tiffany Shoemaker , Haley Marketing
In 2017 , Google announced a new search feature to make finding jobs when searching Google quick and easy for job candidates . This search feature uses structured data to display jobs from career sites and will display these jobs in job seekers ’ search results . If your jobs are optimized with the right data ( this tool replaces Google ’ s former Structured Testing Tool ), Google can scrape your jobs and display them on Google For Jobs .
How do jobs get added to Google For Jobs ? Google For Jobs is not something you can directly post on or pay for sponsorship for ; it is essentially Google using an algorithm to pull jobs from across the internet from wherever jobs are posted . It could be jobs from a job aggregator site , like ZipRecruiter or Indeed , or jobs from a company website using a job board with Google ’ s recommended schema . The jobs can come from Google scraping , or can come directly via a website or aggregator who integrates with Google ’ s Google For Jobs API .
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