‘Ally Pally’
Knitting & Stitching Show 2018
at Alexander Palace, London
videos are our way of including you in the new
developments within the Rowan yarn process and,
also we hope, introducing an element of joy and
excitement into the new season. You might receive
emails that give you just a glimpse of a new yarn,
new yarn shades, or a description that interests
and enthuses you. Also, you may get a notification
informing you that Rowan is live videoing via
Instagram or Facebook, which might just distract
you a little too much from the task you’re involved
in (a happy and worthwhile distraction!)
These newsletters are another way of both inspiring
and informing you about the new season and its new
yarns and shades, whilst introducing you to new
exciting products. They give you a peek behind the
scenes into the world of Rowan, including profiling
a retailer from the UK or further afield, looking
behind the scenes at a photoshoot, or previewing
forthcoming trends.
So, dear knitter, the final goal; which is the launch
of new yarns, shades and the new seasons designs;
is the result of a long but exhilarating process,
which is far from straightforward. It involves many
individuals with different roles to play, from farmers
to spinners, finishers to designers, executives to
retailers, and more. But who all have one ultimate
aim to present you, our dedicated Rowan knitter,
with excellent yarn and existing designs that will
bring you satisfaction and contentment in the
months ahead.
WINTER 2018
17