Far Left:
TNNA, USA
Opposite:
H+H 2018, Cologne, Germany
As most of you will already know, each season sees
favourite yarns remain and new yarns introduced.
These, then are all to be launched to press,
retailers and customers. The latest addition to the
autumn winter 2018 shadecard, and the newest
to be launched this season, is Alpaca Classic in 26
stunning shades. Made of a cotton net filled with
superfine alpaca fibres resulting in a soft and light
yarn, its fine weight means that it is perfect for both
colourwork and texture, and is ideal for Fairisle
patterns. However, before you can become privy
to these details, the sales team must be briefed. This
enables them to correctly present to the retailers,
who stock and display the product so that you can
browse contentedly and buy with confidence.
In addition, Trade Shows play an important part
in the seasons launch, too. To keep the brand fresh
and up-to-date, the production of a new product is
key, and so too is networking within the industry,
whilst checking out any possible competition. Not
open to the general public, these trade shows allow
Rowan to professionally showcase their product,
impressing current customers and attracting new
ones. The trade shows allow Rowan to influence
a worldwide audience, travelling from their cosy
offices in Yorkshire to H&H in Cologne, Germany
and TNNA in the United States. In the UK they
can be found at Stitches.
16
But, of course, you, the all important knitter is not
forgotten. Alexander Palace provides the Autumn
venue, which stages the important Knitting and
Stitching Show in October, each year. Here, at the
biggest textile event in the UK, Rowan can display
new yarns and designs directly to existing knitters
and attract many new ones, too. There’s always so
much to interest and involve everyone at ‘Ally Pally’,
with hundreds of workshops and demonstrations
and, of course, amongst the 300 exhibitors you’ll
find your very favourite, Rowan. This year Rowan
featured the Rowan Magazine 64, which includes
‘Ruby’ a celebration of Rowan’s 40 th anniversary,
and a collection of wonderful designs for Rowan’s
brand new yarn, Alpaca Classic, by Lisa Richardson.
Whilst designers ARNE & CARLOS revealed
their first collection for Rowan in ‘New Nordic’,
an apt collection for winter with Nordic and
Scandinavian influences crafted in Felted Tweed
and Kidsilk Haze. It’s an important date in the
Rowan calendar which brings Rowan closer to its
knitters and, with all the fabulous yarns on display,
our knitters closer to our yarns.
If you follow any of Rowan’s social media channels,
such as Facebook or Instagram, you’ll be aware
that we give you little sneak previews of new and
exciting products featured at the launch. Beautiful
photos on Instagram, links to upcoming events and
ROWAN