ADVERTORIAL
Everyone wants
Rested
to be well
We are obsessed with our sleep – from tracking our sleep stats on our Oura rings to travelling miles to enjoy sleep sanctuaries, the business of sleep has exploded.
As the entire world becomes more keenly aware of how sleep factors into general health and wellbeing, travellers are seeking out dedicated sleepcations. National Geographic describes sleep tourism as the intersection of wellness, technology and hospitality, where hotels actively help their guests improve sleep quality. Are you ready? We’ re not simply talking a comfortable king-sized bed, high thread-count sheets or blackout blinds, but rather specialist services like a sleep concierge, circadian lighting, pillow menus, AI-powered beds and sound therapy. And that’ s just for starters. At resorts like Soneva Maldives, in the Maldive Islands, you can book a two-week Soul Sleep Programme.
Sleep has now been integrated into the core offerings of Discovery Vitality with Vitality Sleep Benefits. Achieve your weekly sleep goals and be rewarded, because a healthier you starts the night before.
“ I’ m thrilled about the opportunity for our
18 | SPRING 2026 • rovesa. co. za