F E AT U R E A R T I C L E
How
Search works
Search Engine Optimization (SEO) is crucial to your hotel’s online
visibility on search engines. It’s also a vast topic that is constantly
in a flux and often misinterpreted. Starting with this post,
we’ll break down the basics for you and get you started
on making the most of this channel.
What Are Search Engines?
What Do They Do?
Think of search engines as
answer machines. A user types in
a query (called keyword). The
search engine scours its data of
billions of documents (web
pages, images, etc) and in less
than a second serves up what it
thinks is the most relevant
response to the user’s query.
Relevance and popularity along
6
Better Revenue I Better Industry I APAC I www.revenuemanagement.com.au
with hundreds of other factors influence the Search
Engine Results Page (SERP).
The search engine spits of hundreds and thousands
of pages in results, but it’s really the first page that
matters. 92% of search traffic comes from page one
of the search results, 4.8% from page two and 1.1%
from page three.
What Is SEO?
It is the strategy, comprised of both creative and
technical elements, used to increase the authority,
visibility and presence of a website organically