RM Magazine issue 8 RM MAGAZINE issue 8

In this issue How digital transformation will help you win in guest experience ............................................... 4 How Search works ...................................................................................................................................... 6 The who’s who of RM Scott Nicolas ...................................................................................................... 9 The who’s who of RM Roma Patel ...................................................................................................... 11 2018 Summit Experts and their stories ............................................................................................ 12 Casino Performance Optimised with Total Guest Value ............................................................... 14 Direct is not always best ........................................................................................................................ 16 Xn protel’s journey to hospitality technology Nirvana ................................................................... 18 Millenials – don’t believe the hype ..................................................................................................... 22 Where do you think you are going? .................................................................................................... 24 Maximising Revenues from Meetings and Events in Australia ................................................... 26 The question about Eco Systems ....................................................................................................... 28 HITEC Houston 2018 ............................................................................................................................. 30 How can Retargeting significantly increase revenues generated by your website ............... 32 Price Optimisation “Nailing the sweet spot” ................................................................................... 34 Taking a strategic approach to Rate Parity in 2018 ...................................................................... 36 Distribution “the never ending cycle of risk management” ........................................................ 40 Recipe ......................................................................................................................................................... 42 PUBLISHER Melissa Kalan – ARMA www.revenuemanagement.com.au DESIGN Debbie Elliott – 0421 026 915 Warranty & Indemnity Advertisers and/or advertising agencies upon and by lodging material with the Publisher for publication or authorising or approving of the publication of any material INDEMNIFY the Publisher, its servants and agents against all liability claims or proceedings whatsoever arising from the publication and without limiting the generality of the fore-going to indemnify each of them in relation to defamation, slander of title, breach of copyright, infringement of trademarks or names of publication titles, unfair competition or trade practices, royalties or violation of rights or privacy AND WARRANT that the material compiles with all relevant laws and regulations and that its publication will not give rise to any rights against or liabilities in the Publisher, its servants or agents and in particular that nothing therein is capable of being misleading or deceptive or otherwise in breach of Part V of the Trade Practices Act 1974. The views expressed in RM are not necessarily those of the editor or publishing staff. While every effort has been made to insure accuracy of the information in this publication, no responsibility will be accepted by RM. © No part of this publication may be reproduced without permission from the publisher. 2 Better Revenue I Better Industry I APAC I www.revenuemanagement.com.au

RM Magazine issue 8 RM MAGAZINE issue 8 | Page 2