keep sales managers in check by challenging actions
like negotiating discounts and filling the hotel with the
wrong guests. and adjusting rates in real time to maximize profitable
bookings.
What Data Should be Shared? “I think revenue managers have become very
sophisticated data analysts right now. We got much
more sophisticated in our approach, we understand
we need to merge data in order to get better at it, so
I think the tools and the specialization is increasing
rapidly.”
— Michael Levie citizenM Hotels
A daily report should inform key stakeholders on the
forecast and how actual pickup is trending. Managers
on property need to know what’s on the books for the
day. Additionally, any demand weaknesses or risks
will be identified.
Historical performance reports have always been
a success measurement for the revenue team. New
data sets that show your hotel’s performance against
the market or competing hotels are more commonly
available and are solid measurements of success.
New metrics like RevPar Index, Total Revenue
Per Available Room and Gross Operating Profit Per
Available Room are valuable data sets when available.
Hotels can use this data, coupled with guest and
transactional data, to form a more modern and
tailored ecommerce strategy, starting with a more
user-friendly and personalized booking experience.
As a bonus, this data helps you make more profitable
pricing decisions, and a better booking experience
will help capture demand on your least expensive
channels.
Once your analytics are centralized and shared,
hotels can start to do things like experiment with
pricing and merchandising, testing different offers
In Their Words
“The revenue management professionals, working
in alignment with sales and their GMs and guest
service teams at the front are at the absolute nexus of
both revenue and cost for that revenue, so it’s hard
to deny that strategic and tactical importance of that
role.”
— Mark Carrier B.F. Saul Hospitality Group
“I think revenue management is an old term these
days…What I want really from our revenue team is to
be able to fully understand what’s happening in the
market, fully understand what’s happening with our
hotels, and then position the right strategy in terms of
how we set ourselves up to deliver the best
performance that we can.”
— David Taylor GLH Hotels
ABOUT DUETTO
Duetto is hospitality’s only Revenue Strategy Platform. A powerful suite of cloud applications addresses
the industry’s complexity in distribution and technology, providing solutions that increase booking
conversion, guest loyalty and revenue.
Duetto allows hotels and casinos that leverage dynamic data sources and actionable insights into pricing
and demand across the enterprise, enabling a holistic and more profitable Revenue Strategy.
Duetto’s fully deployed hotel clients using GameChanger have recorded an average RevPAR Index lift of
6.5%. More than 2,500 hotel and casino properties in more than 60 countries have partnered to use
Duetto’s applications, which include GameChanger for Open Pricing, ScoreBoard for intelligent reporting,
PlayMaker for personalization, and BlockBuster for contracted-business optimization.
For more information, visit
http://duettocloud.com
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