Dua Lipa’s mood board shows a strong theme of her personality and style. She dresses with inspiration from previous trends such as the 90’s; creating her own style. In comparison, the visual on the right shows the comparison of Rixo’s and Dua Lipa’s style. A lot of Dua Lipa’s wardrobe can vary, apart from her 90’s style she does have 80’s influences such as Flares, bold prints and neck scarves the same as Rixo’s key iconic pieces. This creates a good collaboration for the celebrity being able to create a new collection which also works within Rixo own theme and look.