The research I have been doing for Rixo I have been doing the same for my chosen celebrity Dua Lipa. It is important the celebrity fits into the brand for the collaboration, especially as the celebrity can influence her followers to shop with Rixo.
Dua Lipa’s audience is rapidly growing and since last researching her social media platforms her Instagram page has risen to over one million followers. Her edgy photographs and unique posts attracts a wide range of the public, which the same as Rixo; Dua Lipa has her own style and appearance.
https://uk.pinterest.com/abbieweightaw/