Target audience
Pen portrait Rixo
Key factors of the type of shopper at Rixo:
-Age range from mid twenties onwards
High earner who has excess income
-Socialist
-Intelligent individual who had a good education
Case study example:
Maddison, 26
-Assistant of a music producer in London
-Earns above national wage
-Interesed in fashion trends and the music charts
-Socially aware
-Shops ethincally for all products
-Uses public transport to go to work.
-Hobbies include, going to gigs and socialising with friends, gym goer and attends regular yoga classes.