Press release
RIXO X DUA LIPA
The rising brand Rixo is launching their latest collaboration with the new on trend pop singer, Dua Lipa. For their latest spring/summer range. Rxio’s new collection is a unique mix of a range of textures and styles in relation to Dua Lipa’s style. Rixo’s wardrobe classics have been reused to create a new on trend, desirable style, which is wearable for a range of events from every day to evening wear.
Dua Lipa is the latest fast growing pop star, with a record growing presence on social media with her first break through in the UK being her ‘hotter than hell’ single released in 2016. Also winning the ‘Best Newcomer of the Year Award’ in early 2017 by the Eurosonic Noorderslag organisation. Dua Lipa represents on trend, retro street style, influencing her wide range audience with over one million followers on Instagram alone.
The new range from the collaboration represents both Rixo’s everyday wardrobe essentials with an influence of Dua Lipa’s style. The collection fits well within the brand but also reaches out to a modern style of the younger generation, designed by the latest innovators who in which worked with Miss Lipa herself. The collaboration in its self is to reach out to a wider audience and promote fashion trends from the past, introducing them back into the fashion cycle.
The new collection will be released on the 1st of June where it can be will be accessible to buy online, however will be able to preview from the 29th of May; a week before release. In addition promotions for the collection can be found on Dua Lipa’s social media platform alongside Rixo’s own medias.
The launch event will be the 31st of May with Rixo's first pop up store opening the next following day in Shoreditch, Box Park; in which will be open for the following month with in sore exclusives. The launch event in Chelsea is invite only with a star appearance from Dua Lipa herself.
https://www.rixo.co.uk/
http://dualipa.com/