Occupation: Student – ALevel , GCSE, Degree
Job: Part-Time Retail Sales Assistant , Bar, Waitress
Income: £5,000-£15,000. Some could be in debt due to the student course fees.
Gender: Female
Age: 16-25
Location: City (London, Newcastle) and Towns (Canterbury, Tonbridge)
Lives: Halls of residence, purpose-built private sector student accomodation and streets with high proportions of privately rented student flats. Registrarion by landlords as houses are Multiple Occupation.
Lifestyle: Social Media, reading (blogs, magazines and newspapers). Interest in sports, films, fashion, blogs, gym and going out. They have mobile phones and download apps to be able to to use social media sites. They also interact with celebrity pages and brands. They prefer to read style, film, entertainment and educational magazines.
Favourite shops: High street retailers such as Topshop, New Look, H&M and River Island
Fashion Style: They prefer to wear activewear as daywear to be comfortable, stylish and designed to fit in with their busy life. They are well groomed, brand savvy and trendy. They also master high-low dressing and favour limited edition pieces, premium brands and designer collaborations.
Shopping Habits: Research and buying goods online, influenced by reading customer reviews and comments. Access content via QR codes or pay for goods using their mobile. Respond to text and digital advertising content, email or read promoted tweets on twitter.
CUSTOMER PROFILE