What the packaging will be like
About the packaging :
Above shows what the swing tags, shopping bags and gift cards will look like for this collaboration. I chose to make them all look the same because I thought it would make it look more like a collection if they were all similar. The palm tree pattern was chosen because the collaboration has been brought out for the summer and palm trees are linked to summer. We also though that the palm trees pattern went very well with the festival theme and therefore we used it on every piece of packaging that we designed for the collection. The packaging has been kept quite simple and plain because we thought that with the clothing being festival inspired it will be more outgoing than normal clothing and we didn't want the packaging to clash or take away from the clothing being released.
Why we chose to make the packaging like this:
We chose to make the bag out of thick paper because then it is recyclable and we can give it away with a purchase without having to charge the customer this way it will make it more special because usually you have to buy a bag. We also made Gift cards and the reason for this is because we though more people might buy from the collection if they got given this specific gift card. We also made the swing tags out of thick paper so that they are recyclable and more environmentally friendly. We hope that everyone likes these new designs as much as we do and enjoy shopping the collaboration.