and place orders, which
we ship to them to so they
can keep until they can
return to our shop.
Q. 12. Please indicate
which advertising and
marketing venue has
been the best for you
to use when promoting
sales?
We send out weekly
emails and post on Facebook to let our customers
know what is coming up.
Word-of-mouth endorsements from our happy
customers have been our
biggest marketing success so far.
Q. 13. How many full
time and part-time employees do you have at
Laura’s Beads?
As the owner, I work full-time, and I have three
part-time employees.
Q. 14. Please share the most important qualities you feel your store is best known for and
most appreciated by your beading constituents?
In addition to creating a fun, social atmosphere,
I think one of the most important things we
have done is make beading affordable. Being in
Florida, many of our customers are retirees and
it’s important to make sure they can come as
often as they like and still stay on a budget. The
majority of our events cost only $5 plus materials, whi