Risk & Business Magazine Spectrum Insurance Group Spring 2026 | Page 23

TAKE CONTROL

You ' ve sent the follow-up emails, text messages, voicemails and... nothing. Dead silence. Your counterpart has vanished into the digital void, leaving you wondering if you ' re talking to a ghost. Here ' s the thing: being ignored doesn ' t mean you ' re powerless. There ' s one question that cuts through the silence like a hot knife through butter:

" HAVE YOU GIVEN UP ON...?"
First, you ' re giving them permission to say " No," and people are addicted to that word. " No " feels safe. " No " means they ' re in control. When you ask " Have you given up on this?," you ' re practically begging them to refute you, and that refute opens the floodgates.
Second, you ' re triggering loss aversion. The human brain is wired to avoid losing something * twice as much * as it wants to gain something. When you frame it as " giving up," you ' re putting a spotlight on what they ' re about to lose … the opportunity, the progress, the potential win. That hits differently than asking " Are you still interested?"
Third, you ' re forcing them off the fence. Radio silence is comfortable. It ' s the path of least resistance. This question yanks them out of that comfort zone and invites them to take a position.
BREAKING DOWN THE WEAPON
" Have you..." places the conversation in the past tense. You ' re not attacking their current state but rather asking about an experience that might have already happened, which resulted in the outcomes of the current situation. Less threatening, more reflective.
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