FRONTLINE REAL ESTATE PARTNERS
FRONTLINE REAL ESTATE PARTNERS:
Redefining Success Through Relationships And Innovation
John Schlueter | Owner Frontlinecre. com
Commercial real estate isn’ t just about properties— it’ s about people, vision, and turning challenges into opportunities. Few firms understand this better than Frontline Real Estate Partners. More than just a real estate company, Frontline is a trusted partner for businesses seeking strategic property solutions. With a hands-on approach and an unwavering commitment to long-term relationships, they have earned a reputation as the go-to firm for industrial real estate.
At the heart of Frontline’ s success is John Schlueter, whose deep-rooted passion for real estate stems from his family’ s legacy of entrepreneurship. Under his leadership, the company has grown into one of southeastern Wisconsin’ s top 25 largest owners of industrial real estate, managing nearly one million square feet of property.
So, what makes Frontline the first call for companies navigating the complexities of commercial real estate? The answer lies in their ability to anticipate market trends, adapt to changing demands, and craft solutions that go beyond just leasing space. Their success isn’ t measured solely in square footage— it’ s defined by the strategic advantages they create for their clients.
THE ORIGINS OF FRONTLINE AND ITS LEGACY OF TRUST AND GROWTH
Frontline’ s roots date back to 1984, when John’ s family built their first industrial property near Milwaukee’ s airport— a 12,500-square-foot building leased to Sara Lee Foods. That project marked the beginning of a long-standing commitment to developing high-quality industrial properties tailored to clients’ needs. By 1996, the family had established a formal identity in commercial real estate, setting the stage for Frontline’ s expansion.
Frontline’ s success is built on long-term partnerships, including a decades-long collaboration with Bob Butzke and Spectrum Insurance.“ Our family has worked with Bob even before I was born,” John shares.“ Having trusted advisors by our side has made all the difference.”
WHAT SETS FRONTLINE APART AND ITS HANDS-ON APPROACH
Unlike many firms that outsource property management, Frontline self-manages all its properties. Tenants have direct access to John and his team, ensuring concerns are addressed quickly.
“ I can’ t tell you how many times tenants have told me they appreciate being able to call me directly,” John says.“ Our approach isn’ t just about leasing space— it’ s about making sure tenants feel valued and supported.”
This personalized service extends to Frontline’ s commitment to tailoring properties to fit clients’ needs.“ We build to suit,” John explains.“ If a client needs modifications, we make it happen.”
OVERCOMING CHALLENGES THROUGH STRATEGIC PROBLEM- SOLVING
One of Frontline’ s biggest successes involved a major car rental company near Milwaukee’ s airport. After a decade-long search for the right space— one that could accommodate hundreds of cars daily for fueling, washing, and maintenance— the company had no viable options. That’ s when Frontline stepped in.
John and his team turned an impossible situation into a success story, strategically acquiring multiple properties, navigating complex regulations, and constructing a state-of-the-art facility tailored to the client’ s needs. The project had a contingency clause stating that if it wasn’ t delivered on time, the client could walk away. Despite Milwaukee’ s wettest spring on record, Frontline completed the project as scheduled.
“ We knew the stakes were high,” John recalls.“ But we delivered, and that client is still with us today.”
TRENDS IN COMMERCIAL REAL ESTATE AND HOW FRONTLINE ADAPTS
Commercial real estate has faced major shifts in recent years. Rising insurance costs, fluctuating interest rates, and increasing construction expenses have changed how deals are structured. Yet, Frontline stays ahead by proactively addressing these challenges.
“ When we walk through a parking lot, we’ re not just looking at cracks in the pavement,” John says.“ We’ re thinking about potential hazards, safety measures, and ways to protect both the building and our tenants’ investments.”
Additionally, Frontline closely monitors market trends, such as the growing demand for warehouse and manufacturing
6 • SpectrumInsGroup. com