Risk & Business Magazine Rogers Insurance Spring 2016 | Page 5

16

Exponential
Organizations

How Technology WILL Change
Your Business

CONTENTS
Letter from the Owner

5

Social Engineering Fraud Loss

6

Daily “Adrenaline” Meeting

9

The Re-Emerging Risk

Sticking to Your Agenda

Why Are You Here?

12

What’s the Prospect Really Saying?

14

3 Digital Marketing Tips

20

Big Mistakes Interviewers Make

22

The Simple Story That is Missing From Your Marketing
Look Past the “Buying Signals” and Ask More Questions
Be Successful in 2016

Learn How to Avoid Them

7 Ways Your Ego Will Be Tested in Sales 24
Overcoming Sales Challenges

Golfing & Running

25

Mission, Purpose & Vision Statements

28

Make Your Feet An Asset, Not A Liability
What’s the Difference?

I

welcome to R&B

n the midst of one of the worst economies Alberta has seen in
a very long time, we are tasked with finding ways of adapting
to our new economic reality, or as we like to call it, the new
normal. Keeping positive and motivated to find innovative
solutions is something your insurance broker can help with.
As an insurance broker, it’s our responsibility to find creative
solutions for lower insurance costs by way of a thorough audit
of outdated and newly emerging insurance coverages. What
may have been a relevant coverage 10 years ago may no longer
hold merit, and on the other side of that coin, there’s always the
possibility of needing coverage for something that may not have
even been invented until the last year or two.
As business owners, we are seeing newly evolving scams that put
the livelihood of our businesses at risk. From the spike in rates
of employee theft, to the re-emergence of impersonation fraud,
it’s critical that we have proper risk management programs in
place.
Because technology has come such a long way, and cyber
security is at the forefront of everyone’s mind, targeting human
error instead is the newest – and oldest – trick in the book. In
this issue of Risk & Business Magazine, we discuss the gravity
of this type of fraud, and offer some tips to mitigate these losses
moving forward.
It is important for you to meet with your broker to discuss your
current risk management program. Every insurance brokerage
is not the same, and selecting the right broker can make a huge
impact on your ability to a