Risk & Business Magazine Rogers Insurance Fall 2016 | Page 5

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feature

ZERO TO TWO BILLION
SMALL BUSINESS MARKETING STRATEGIES

CONTENTS
3 ROGERS VANTAGE
Your Insurance Is A Fundamental
Building Block Of Your Business
5 LETTER FROM THE OWNER
6 NEWS & EVENTS
9 MAP YOUR FUTURE STRATEGY
Lessons From David Karandish
10 LINKEDIN RECRUITER
How It Can Help Your Business
12 10 THINGS TO BE PARANOID ABOUT AS AN ENTREPRENEUR
14 WHAT ARE YOUR MOST IMPORTANT RELATIONSHIPS?
Who Do Your Rely On?
20 TROUBLE GENERATING REFERRALS?
Look To Your Inner Circle
22 CURE FOR YOUR HIRING HEADACHES
The Topgrading Snapshot
24 TURNING A COMPANY INTO A BRAND
6 Things Customers Cannot Live Without

WELCOME
It’s that time of year again – the fall issue of Risk & Business is
upon us, and Rogers Insurance is proud to provide readers with
quality content once again. Our intent is to inform, discuss,
consider, and educate, whether you’re a business owner or simply
looking to gain a better understanding of changes or challenges
in the insurance industry.
Creating open lines of communication between you and your
broker is critical to ensuring you’re protected when and where
it matters most. The right broker for your business will help you
to predict and deal with the challenges that arise during both
positive and challenging economic times.
Exposures such as fire and water damage are two of the most
common risks associated with owning a home or business,
as we have seen with both the floods in 2013 and the Fort
McMurray fires earlier this year. It’s critical to take a more
proactive approach to understanding and identifying the limits
of insurance required to be properly protected. Asking questions
to understand where your exposures lie is a key component to the
success and protection of your business.
As a business owner, you understand the importance of
purchasing the insurance policies that protect your livelihood –
It is equally important that you have the right insurance broker
for your business. Every insurance brokerage is not the same and
selecting the right broker can make a huge impact on your ability
to avoid risk and effectively deal with claims and changes to your
industry.
We hope that you enjoy the Fall 2016 issue of Risk & Business
as much as we have enjoyed putting it together. To learn more
about how the right broker can work with your business, contact
Rogers Insurance today or visit us at rogersinsurance.ca for a noobligation review and audit of your risk management program.
Yours Truly,

26 TAKING CARE OF YOUR FEET:
Enjoy Your Favourite Winter Activities
28 WAITING FOR THE SMOKE TO CLEAR
Fort McMurray Fires 2016

29 WELCOME TO THE “NEW AGE” OF BUYING INSURANCE!

Lee Rogers
President
ROGERSINSURANCE.CA
FALL 2016

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