BY: MIKE MICHALOWICZ
The Pumpkin Plan:
DO LESS, BETTER.
WHY YOUR BEST-SELLING PRODUCT MIGHT BE
HURTING
YOUR BUSINESS
THE
BY: MIKE MICHALOWICZ
When you think about growth, does your mind immediately jump to one word: more?
More products. More services. More clients. More sales. It feels intuitive, right? If you want a bigger business, you sell more things to more people, right?
Erm. More could cost you. What if your best-selling product that is bringing in the most revenue is quietly dragging your business down?
TOP REVENUE DOESN’ T ALWAYS MEAN TOP PROFIT.
If you focus only on what sells the most, you spread your resources thin, drain your team’ s energy, and leave you wondering why your bank account doesn’ t reflect your hard work. That’ s why in The Pumpkin Plan, I teach entrepreneurs to stop chasing every opportunity and start nurturing the right one – the“ seed pumpkin” that can grow your business sustainably and profitably.
The Pumpkin Plan:
HIDDEN GOLDMINE IN YOUR BUSINESS
Every business has a hidden goldmine. It’ s not buried under a pile of new ideas or hidden in the next product launch. It’ s right in front of you: your most profitable product or service.
Not the one that sells the most. Not the one that gets the loudest applause. The one that quietly delivers the highest profit with the least resistance.
When you find it and focus relentlessly on it, you unlock the secret to sustainable growth. But first, you need to recognize the difference between revenue and profit.
REVENUE IS VANITY. PROFIT IS SANITY.
It feels good to watch sales roll in. Seeing that top-line number grow gives you a rush and is proof that customers love what you’ re offering. But revenue alone can be deceiving.
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