DO LESS, BETTER.
I’ ve seen businesses celebrate skyrocketing sales quarters, only to realize they’ re barely breaking even, or worse, losing money.
Why? Because their best-seller required heavy discounts, complex delivery, constant customer support, or razor-thin margins just to stay competitive.
On the outside, it looked like success. On the inside, it was bleeding them dry.
HOW TO TELL IF YOUR BEST- SELLER IS HURTING YOU:
If you’ re wondering whether your star product is actually a silent saboteur, here’ s what to look for:
1. Low margins – Are you sacrificing profit just to keep sales high? If your best-seller brings in the most cash but leaves little left over after costs, it’ s not fueling growth. It’ s stalling it.
2. Complex or costly delivery – Does delivering this product or service drain your team’ s time, energy, or resources? Complexity kills efficiency. If you’ re bending over backward to fulfill orders, you’ re paying a hidden price.
3. High customer support demands – Some offerings attract more customer headaches than they’ re worth. If one product consistently results in complaints, refunds, or hand-holding, it’ s eroding your profitability.
4. Emotional burnout-Even if a product is profitable on paper, if it burns you or your team out, it’ s not sustainable. A thriving business isn’ t just financially healthy and it energizes the people running it.
THE PUMPKIN PLAN: GROW LESS, STRONGER.
In The Pumpkin Plan, I share how farmers grow award-winning, giant pumpkins. Spoiler alert: they don’ t grow dozens of pumpkins. They find the one seed with the most potential and ruthlessly cut away everything else. All nutrients, time, and care go into growing that one pumpkin to massive proportions.
Your business works the same way.
The smartest entrepreneurs don’ t scale by offering more. They scale by doing less better. They identify their“ seed pumpkin,” the product or service that delivers maximum profit with minimum drag and build their entire business around it.
A Simple Way To Find Your“ Seed Pumpkin”:
Uncover your hidden goldmine. Here’ s a quick audit to get you started. Grab a pen or open a doc and answer these questions honestly:
1. List your top 3 products or services. What are your primary offerings?
2. What % of total revenue does each bring in? This shows where the money appears to come from.
3. What % of total profit does each generate? This reveals where the real money is made.
4. How easy or hard is it to deliver each one? Consider time, resources, team capacity, and complexity.
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