Risk & Business Magazine Knight Archer Insurance Spring 2016 | Page 5

16 Welcome to R&B Exponential Organizations How Technology WILL Change Your Business CONTENTS Letter from the Owner Legal Expense Insurance 5 6 Errors and Omissions Insurance 7 Directors & Officers Liability Insurance 8 Daily “Adrenaline” Meeting 9 What You Need to Know A Cost-Effective Approach to Protecting Your Business Risk Financing Strategy Sticking to Your Agenda Why Are You Here? 12 What’s the Prospect Really Saying? 14 3 Digital Marketing Tips 20 Big Mistakes Interviewers Make 22 The Simple Story That is Missing From Your Marketing Look Past the “Buying Signals” and Ask More Questions Be Successful in 2016 Learn How to Avoid Them 7 Ways Your Ego Will Be Tested in Sales 24 Overcoming Sales Challenges Employment Practices Liability Insurance 25 Crucial for Small Businesses Business Continuity 26 The Auto Dealer Program 27 Mission, Purpose & Vision Statements 28 Crime Insurance 30 Business Interruption Insurance 31 And the Risk of Disruption An Offer Like No Other What’s the Difference? Discovery or Loss Sustained? Should You Insure Ordinary Payroll? T hank you for your interest in this edition of Risk & Business Magazine. This is my first contribution to the magazine as President of Knight Archer Insurance. I have just completed my first year in this role and I must say that it is an honour and a privilege to continue building upon the organizational culture and tradition that was established by my parents, Doug and Gloria Archer. This year marks Knight Archer’s 35th anniversary as an organization. We have celebrated many successes and navigated our share of challenges along the way. What has guided us through these many years has been an unwavering commitment to serving our clients, providing a work environment which allows people to grow as insurance professionals and always being a community-minded organization. Our role as an insurance broker is to ensure that we are providing you with the best risk management advice for your particular situation. Insurance policies are made up of terms and language that many of us never encounter in our daily lives. Sadly, too many people buy insurance based on price and don’t find out until it’s too late that the H