Risk & Business Magazine Knight Archer Insurance Spring 2016 | Page 21

be either! This is a great example of how content in different
lengths and forms and on different channels can best reach your
audience effectively. There’s no need to confine your valuable
content to only one form. Transform a webinar to a blog post.
Have an article that you love? Make it into an eBook. There’s no
limit to how many different combinations of similar content
you can have! Expand your audience by creating multiple forms
of content!

3. Use Social Media Tools
Social media itself provides HUGE access to prospects, brands,
celebrities, and possible business partners. Researching and
finding these people and companies using social media is
manageable since you know who you’re looking for. However,
the real magic happens when you attract prospects through
engaging and curated content, listening, and responding.
Doing all of these things to actually manage the social media
presence for yourself or your business can be an overwhelming
and often inefficient task, yet crucial nonetheless.
The solution to accessing your social media success? Smart
tools and apps. Despite my obvious bias on this one (since I’m
the CEO), Likeable Local helps SMBs manage their social media
presence by automating as much of the process as possible.
The software monitors social media for conversations relevant
to a customer’s business in a listening platform. It suggests
content to publish, plus you can schedule Facebook, Twitter,
and LinkedIn postings at once. The software includes our
Turbopost advertising technology that boosts every Facebook
post.
Technology may seem overwhelming and complicated at times.
But in many ways, technology has made things easier. We are
more connected to one another than ever before. And if you
want to learn, get a new partner, make a sale, or establish a new
business connection, the internet, social networks, and mobile
phones and apps are the way to go, to access your own success.
Now is a better time than ever to plan your digital marketing
strategies into 2016 and beyond! Use these 3 digital marketing
hacks to maximize your business’s marketing success, reach a
wider audience, and ultimately bring in more revenue!
And, if you have questions along the way, don’t hesitate to
reach out to me on Twitter @DaveKerpen or hop over to
LikeableLocal.com and use our free resources or speak to our
expert team.
Good luck and here’s to 2016, the year you thrive
thanks to digital marketing!
Dave Kerpen  is the the founder and CEO
of Likeable Local, the cofounder  and
Chairman of  Likeable Media, the
NY Times Bestselling author of 3 books, the
#1 LinkedIn Influencer of all time in pageviews, ahead of
Bill Gates, Jack Welch, Mark Cuban and Barack Obama,
and the proud father of Charlotte and Kate Kerpen.

SPRING 2016

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