Risk & Business Magazine Knight Archer Insurance Spring 2016 | Page 20

3 Digital Marketing Tricks
Be Successful in 2016

BY: DAVE KERPEN, FOUNDER AND CEO, LIKEABLE LOCAL

W

hen I applied for my first job out of
college, the internet was still in its
infancy.
The way to get a new customer was to
hit the phones. Prospects found out
about products through TV commercials,
print ads, and billboards. Thanks to
the internet and other social networks,
finding customers or finding out about a
product or service takes on a whole new
meaning.
Sometimes I take for granted how much
access the digital and social age has given
us. If I want to know about a product or
service, I simply Google it. If I want to
circulate a piece of content, it can be in
the hands of a huge group of people in
seconds. The internet has completely
revolutionized
business’
marketing
tactics. However, accessing your success
with digital marketing can be tricky.
Here are 3 rules of thumb to remember to
help you take your digital marketing skills
to the next level.

1. Add Value (for Free)
Although this may seem counterintuitive,
it works! The more valuable content you

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SPRING 2016

can share with prospects, the greater
the trust and reputation you’ll build
with them. Share your expertise without
expectation, and you’ll create an even
better name for yourself. You’ll become
a thought leader to your customers,
fans, and prospects. You can use digital
marketing channels like social media,
email, and your website to add value!
Giving away free information may seem
scary...Fear not.