CAR CHAT
Left to right : Steve Roderick , Alicia Ambrose & David Velasco
BY : DAVID VELASCO , EBP , ASSISTANT VICE PRESIDENT OF
COMMUNITY ASSOCIATION , JGS INSURANCE
Marketing Insurance Outside The Box
In late 2020 , I joined JGS Insurance as Vice President of Community Association and had an idea . I wanted to make insurance fun while forging meaningful connections with my clientele and others in the industry . That ’ s when I approached JGS Assistant Vice President Steve Roderick with my plan for a vlog ( video blog ). With the marketing expertise of JGS Brand Marketing Manager Alicia Ambrose , we made it happen .
Community Association Car Chat is a 10-minute weekly vlog hosted by Steve and I that is edited by Alicia . The vlog specifically targets the community , multifamily , condo , and homeowner association world that I and my team work in . The format was designed to bring these communities together by revealing the people behind the professionals that serve them .
Each week , Steve and I interview either a property management professional , a community association business services provider , or an industry professional from networking groups like Community Association Institute ( CAI ) to take viewers behind the scenes of their professional lives . The name “ Car Chat ” comes from the purposefully casual setting of the vlog , which takes place in all of the participants ’ respective vehicles .
The idea behind this is that a person ’ s car is their personal space and a place where interviewees feel most comfortable while viewers get to know them on a personal level .
The vlog , which I post on my LinkedIn page — as well as on the dedicated Community Association Car Chat LinkedIn page and YouTube channel — has succeeded at taking the edge off of talking about insurance . Car Chat has helped me start conversations around insurance with clients that weren ’ t receptive before they ’ d seen the vlog . We have had companies that JGS was chasing for years and couldn ’ t get anywhere , but when they saw the Car Chat , they became open to the conversation .
Beyond starting industry-related conversations , I hope the vlog inspires viewers to think outside the box when it comes to marketing in their own industries . Maybe you do want to let your marketing team come up with something crazy . You never know where it will lead . You might end up being identified as a resource in the industry because of it .
As the team gets more experienced with the platform , the vlog is becoming more and more advanced .
A new episode of Community Association Car Chat is posted every Monday morning , with a fun oneminute teaser released every Saturday prior to spark viewers ’ interest . If you want to tune in , I invite you to connect with me on LinkedIn or follow the Community Association Car Chat page for your weekly dose of humorous insurance-related insights .+
JOIN DAVID & STEVE EVERY MONDAY FOR A NEW EPISODE OF CAR CHAT !
David Velasco has worked in the habitational industry for close to a decade and thrives on connecting people . Solving problems for clients and connections is his daily motivation . Joining the JGS team is a natural progression of his path forward . Serving on the committees of several organizations , he is a recognized industry professional , providing education through his webinar series , public speaking engagements , and social media presence .
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