MORE THAN INSURANCE
Thinking outside the box means
throwing the big box solutions
away and tailoring products
specifically to the people who
need them.
BY: MYRON ROMANIUK
PRESIDENT & CEO
GILLONS INSURANCE BROKERS LTD.
As an insurance brokerage in
Northwestern Ontario, we at Gillons
believe in the advisory role of our
licensed staff to help our clients
manage their risks. When it comes to
insurance, everything ties together and
as advisors, we identify our clients’ risks
and help them understand what they
may not be aware of. That is done by
focusing on all exposures pertinent to a
client (business, personal and life) and
together with their goals, creating a
personalized protection plan.
Often risks can come in forms that
clients don’t think about. That is why
we offer a holistic approach rather than
replicating what has been in place for a
given client or picking an “off the shelf ”
insurance package for all clients. With
each client, we conduct a five to 10
minute evaluation and generate their
comprehensive protection plan profile.
That simple evaluation discussion
often results in thousands of dollars
in savings for our clients and helps us
identify gaps to ensure their insurance
policy fits their specific needs and risk
exposures.
During the risk assessment process, we
focus on four key areas:
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Assets and Operations
Health and Well Being
Risk Management and Mitigation
Personal Risk
Each area brings with it unique
challenges that must be met, but by
handling all of them at once, our clients
are able to get a personalized portfolio
of their exposures, key coverages
and risk management suggestions all
resulting in a comprehensive plan that
protects their business and personal
needs.
This not only avoids having
to deal with multiple vendors, but
brings the peace of mind that comes
with knowing exactly who to reach out
to when you have a problem, especially
in todays “busy” society.
Although that discussion is often with
one person, the reality is that for every
person a client speaks with, there is
a specialized team supporting them.
That team effort is what Gillons does
best and is what allows us to shift the
message from “what insurance you
need” to “what risks are you facing”.
Focusing on your risks and goals allows
us to give you more control over the
results. It also helps you understand
how better to manage your risks and
know how to utilize the insurance
you have. The objective is not to sell
you a product but to help you properly
manage your risks using the best
options we have available. By doing
that, you can appreciate the value
you are getting from your insurance
package and know what proactive steps
you can take to mitigate risks ahead of
time. This ultimately lowers insurance
costs and helps you become an ideal
client in the insurance market.
The real benefit is the peace of
mind. Not only do you know who to
contact with an issue, you know that
a professional actually took the time
to analyze your specific situation and
ensured you were covered for the risks
you face. This certainly is a better
option than an "off the shelf" solution
or being just a number in the artificial
intelligence world.
So what is the main message here? For
a company to truly operate outside the
box, their actions must match their
words. That is precisely what Gillons
does; we offer more to our clients than
simply insurance. Thinking outside
the box means throwing the big box
solutions away and tailoring products
specifically to the people who need
them. To be truly innovative, we need
to create a valuable offering for our
customers, not just insurance.
At Gillons, we grow when our
customers grow. When we grow as
businesses in the North, the North
grows. We want to grow with you and
be part of your professional team. We
want our customers to put their trust
in us, whatever obstacles or exposures
come their way.
So ask yourself, in your insurance
buying experience with your current
brokerage, are you getting more than
just insurance? If you are looking
to explore new options and get a
more personalized touch to your risk
management, give us a call at 800-465-
7797 and we can help provide you with
more than just insurance. +
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