MORE THAN INSURANCE
More Than Insurance,
GRAVITATING OUTSIDE THE INSURANCE BOX
I
nsurance comes in many forms
and packages. When you buy
insurance you aren’t “just” buying
insurance. Think back to when
your grandfather purchased his first
insurance policy. He likely got in his
pickup, drove downtown, walked into
his insurance brokerage office, met with
his broker face to face and purchased
an insurance policy. He wasn’t just
purchasing a commoditized insurance
6
policy, he was taking the opportunity
to meet with a specialized broker to
advise him how to reduce his risk, get
advice and ensure he was taking the
appropriate steps to protect the things
he had worked so hard for and were
important to him if something tragic
were to happen.
As our world becomes more artificially
intelligent and with increased online
insurance offerings, the behavioral
buying pattern of consumers is actually
reverting back to your grandfather’s
insurance buying experience. In today’s
world, we don’t want to “just” buy
insurance. Instead, we are buying the
experience of a qualified advisor of risk
management. We trust this individual
to advise us on how we can prevent
a loss from happening to the things
that matter most to us, just like our
grandfathers did.