Risk & Business Magazine Gifford Associates Fall 2016 | Page 16

BY: JIM ESTILL
CEO, DANBY APPLIANCES

Zero to Two
Billion
SMALL BUSINESS MARKETING STRATEGIES THAT WORK

“If you are in a business
where some of your
competitors are much
larger, you may be able
to benefit from using
guerilla marketing
tactics.”
16

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FALL 2016