Risk & Business Magazine Gifford Associates Fall 2016 | Page 15
RELATIONSHIPS
FUNDAMENTALS
I’ve hung out with someone in fifteen
years.” This is more the norm than you
might imagine. A lot of people go out and
build big companies and have all kinds
of fame, but they feel empty. Janis Joplin
said, “On stage, I make love to twenty-five
thousand different people. Then I go home
alone.”
Focusing on the key relationships in your
life isn’t just a smart way to identify where
to invest your focus and energy—it’s also
human. It deepens connections. It creates
meaning in our lives.
One thing I often tell people is that you’re
either in communication with someone
or you’re trying to escape. When we talk
to people, we go in and out of different
thoughts. We think about our kids. We
think about what we have to do that day.
We think about going to the bathroom.
When you’re communicating with
someone while simultaneously trying to
escape, it could be that you’re not aligned
with that person …OR… you may not be
aligned with yourself.
I grew up shy, introverted, and scared. I
used to get high, practically daily, in high
school, and I was a terrible drug addict
because I didn’t know how to interact with
other humans. In retrospect, it’s kind of
funny that I built one of the highest-level
relationship networks in the world for
successful entrepreneurs (called Genius
Network), because social skills did not
come to me naturally. It was survival. I
was either going to hate life, or I was going
to figure out how to interact with other
humans.
SO, WHAT CAN YOU DO WITH ALL THIS?
Marie Kondo, the author of The Life-
BY: JOE POLISH
FOUNDER & CREATOR,
GENIUSNETWORK.COM
Changing Magic of Tidying Up: The
Japanese Art of Decluttering and Organizing
says, “The best way to choose what to
keep and what to throw away is to take
each item in one’s hand and ask: ‘Does
this spark joy?’ If it does, keep it. If not,
dispose of it.” You can apply this to people
too. Does this person spark joy? If they
don’t, do everything you can to minimize
interactions with that person and cultivate
more meaningful relationships with the
people that spark joy for you.
The number one aspect of your life that
you must protect is your attention. Yet,
what consumes most people’s attention
is noise. A lot of entrepreneurs spend
their time with clients that are angry,
complainers, or needy. Every person owns
a piece of your attention. Your progress in
life is dependent on how good you are at
protecting that attention. It’s like the old
saying, “The squeaky wheel gets the oil.”
However, my good friend Peter Diamandis
has a better way of thinking about it: “The
squeaky wheel gets replaced.”
SUPPLEMENT
CONTENT
THE IDEAL TEAM PLAYER:
How to Recognize and
Cultivate The Three Essential
Virtuesships
by: Patrick Lencioni
The Ideal Team Player, Lencioni tells the
story of Jeff Shanley, a leader desperate to
save his uncle’s company by restoring its
cultural commitment to teamwork. Jeff must
crack the code on the virtues that real team
players possess, and then build a culture
of hiring and development around those
virtues.
Beyond the fable, Lencioni presents a
practical framework and actionable tools for
identifying, hiring, and developing ideal team
players.
Not all your relationships are equal. What
are the relationships in your life that need
to be replaced?
Make a list.
Get clear.
Free yourself.
What are your most important
relationships?
Cultivate them.
Deepen them.
Make them a priority in your life. +
Joe Polish is the founder and creator of
GeniusNetwork.com, one of the highestlevel relationship networks for successful
entrepreneurs, and co-founder of 10xTalk
and I Love Marketing, two highly popular
podcasts on iTunes.
TOPGRADING: The Proven
Hiring and Promoting Method
That Turbocharges Company
Performance
by: Dr. Brad Smart
Three huge problems account for the
typical poor results in hiring: dishonesty
(via deceptive résumés), incomplete
information (via shallow interviews), and
lack of verifiability (via biased references).
Topgrading shows how to solve all three
problems. Instead of hiring by your gut
reactions to résumés and interviews, you can
start using a scientifically honed process that
compels candidates to be totally honest.
The Topgrading system makes hiring easier,
faster, and more successful than any other
process.
FALL 2016
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