Risk & Business Magazine General Insurance Services Spring 2020 - Page 15

THE BETTER LIFE CHALLENGE "PEOPLE WANT TO JUMP INTO BUSINESS. THEY ACQUIRE ALL THE TACTICAL SKILLS THEY NEED ON HOW TO RUN A BUSINESS OR THEY HAVE A PRODUCT OR A SERVICE THEY KNOW PEOPLE NEED, BUT NO ONE TAKES THE TIME TO BUILD THE GRIT, TO BUILD THE FOUNDATION FOR SUCCESS." Today we live in a world where people are becoming more shallow due to social media, Instagram, Facebook, text messages, emails, and our ever- present phones. People have so many distractions these days that they are approaching things in a superficial manner but still hoping for success. The Better Life Challenge was my idea of a way to give people small daily challenges that they can do in minutes just by watching a short video. My hope is that each challenge turns into a new ritual and eventually becomes part of a new habit. If even three or five of the thirty daily rituals stick in someone’s life, it will make a shift. It’s like hitting a golf ball, right? If you don’t hit it on the sweet spot, the ball goes in a completely different direction from where you wanted it to go. We only need to shift our lives a fraction of an inch, but over time, doing that can change our lives. For instance, if we eat too much today, we’re not overweight tomorrow. But eat too much every day for months and months and months and we will eventually be overweight. Spend too much money today, you might not be broke tomorrow, but you might be broke in six months or a year. What if you implement one tiny success habit today? Will you be rich, successful, and happy tomorrow? Of course not, but over time, you’re shifting the way you think, you’re shifting your routines, you’re shifting your actions. And that’s where true success is made. People want to jump into business. They acquire all the tactical skills they need on how to run a business or they have a product or a service they know people need, but no one takes the time to build the grit, to build the foundation for success. And The Better Life Challenge was just a way for me to hack into people’s crazy, busy lives and insert the habits that have allowed me to create sustainable wealth and success in my life. for getting friends and family to take the challenges with them. All of a sudden, a group dynamic happens. And you have the ability to win great prizes each month. I’m also giving away my Tesla to the grand winner. And then I’ll come up with another great prize to motivate people to take action. I think if you’re going to be in business— and I’m in the business of helping people become successful—you do whatever it takes to get people to take action. The best wisdom in the world that is sitting on the shelf unread is no wisdom at all. Action outdoes perfection every time. + I think The Better Life Challenge could truly be one of the greatest challenges ever created. And we even “game-ified” it to give people incentives to go through it, to ethically bribe them to finish. People get points for completing the tasks, they get points for sharing the tasks on social media, and they get points Dean Robert Graziosi is a well-known American entrepreneur, marketer, success coach, business owner, real estate investor and leading trainer throughout the world. He has appeared daily on American TV for nearly 15 years and is highly respected as a top businessman, entrepreneur, multiple New York Times best-selling author and Inspirational speaker. Graziosi is perhaps best known for his long running interview style TV shows and for becoming the leading real estate educator in the world. He has reached viewers in America and around the world who number in the millions. He has written five books which have dominated the success, business and real estate book sales space since 2006, with his best-selling books amassing over 1,000,000 copies sold. 15