Risk & Business Magazine General Insurance Services Spring 2020 | Page 16

GOAL SETTING
GOAL SETTING:
5 SCIENCE
BACKED STEPS
TO SETTING AND
ACHIEVING YOUR
GOALS
W
hy do some goals fail?
Do you ever wonder
why some New Year’s
Resolutions die a long
slow death, while
others seem as easy to do as a simple
checklist item? It comes down to science.
• I want to teach you the science of
goal setting.
• I want to teach you the research
behind resolutions.
• I want to teach you our
investigations for intentions.
Professors get tenure faster, employees
get larger raises, even students learn
up to 250 percent faster when goals are
set for them (far, far more than if they
merely are told to ‘do their best’).
HOWEVER, NOT ALL GOALS ARE
CREATED EQUAL:
• Merely fantasizing about your
goal is de-motivating–it tricks
the brain into thinking you
already have achieved it.
• Goals that aren’t set up properly
can end up having the opposite
effect.
There is a science to setting successful
goals and New Year’s Resolutions, and
it’s not what you would think. In this
article, I want to talk about how to
set your goals effectively, and then
proactively achieve them. How do you effectively go about
setting and achieving your goals?
Throw out everything you ever have
heard about goals. This year, I want
you try science-based goal setting!
THE RESEARCH IS CLEAR (Cue booming music and fireworks
sound effects here)
People who set goals are more successful.
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