Risk & Business Magazine General Insurance Services Spring 2020 | Page 15

THE BETTER LIFE CHALLENGE
"PEOPLE WANT TO JUMP INTO BUSINESS. THEY ACQUIRE
ALL THE TACTICAL SKILLS THEY NEED ON HOW TO RUN A
BUSINESS OR THEY HAVE A PRODUCT OR A SERVICE THEY
KNOW PEOPLE NEED, BUT NO ONE TAKES THE TIME TO
BUILD THE GRIT, TO BUILD THE FOUNDATION FOR SUCCESS."
Today we live in a world where people
are becoming more shallow due to
social media, Instagram, Facebook,
text messages, emails, and our ever-
present phones. People have so many
distractions these days that they are
approaching things in a superficial
manner but still hoping for success.
The Better Life Challenge was my idea
of a way to give people small daily
challenges that they can do in minutes
just by watching a short video. My
hope is that each challenge turns into
a new ritual and eventually becomes
part of a new habit. If even three or
five of the thirty daily rituals stick in
someone’s life, it will make a shift. It’s
like hitting a golf ball, right? If you
don’t hit it on the sweet spot, the ball
goes in a completely different direction
from where you wanted it to go.
We only need to shift our lives a
fraction of an inch, but over time,
doing that can change our lives. For
instance, if we eat too much today,
we’re not overweight tomorrow. But
eat too much every day for months
and months and months and we will
eventually be overweight. Spend too
much money today, you might not be
broke tomorrow, but you might be
broke in six months or a year. What if
you implement one tiny success habit
today? Will you be rich, successful,
and happy tomorrow? Of course not,
but over time, you’re shifting the
way you think, you’re shifting your
routines, you’re shifting your actions.
And that’s where true success is made.
People want to jump into business.
They acquire all the tactical skills
they need on how to run a business or
they have a product or a service they
know people need, but no one takes
the time to build the grit, to build
the foundation for success. And The
Better Life Challenge was just a way
for me to hack into people’s crazy,
busy lives and insert the habits that
have allowed me to create sustainable
wealth and success in my life.
for getting friends and family to take
the challenges with them. All of a
sudden, a group dynamic happens. And
you have the ability to win great prizes
each month. I’m also giving away my
Tesla to the grand winner. And then
I’ll come up with another great prize to
motivate people to take action.
I think if you’re going to be in business—
and I’m in the business of helping people
become successful—you do whatever it
takes to get people to take action. The
best wisdom in the world that is sitting
on the shelf unread is no wisdom at all.
Action outdoes perfection every time. +
I think The Better Life Challenge
could truly be one of the greatest
challenges ever created. And we
even “game-ified” it to give people
incentives to go through it, to
ethically bribe them to finish. People
get points for completing the tasks,
they get points for sharing the tasks
on social media, and they get points
Dean Robert Graziosi is a well-known American entrepreneur, marketer, success coach,
business owner, real estate investor and leading trainer throughout the world. He
has appeared daily on American TV for nearly 15 years and is highly respected as a top
businessman, entrepreneur, multiple New York Times best-selling author and Inspirational
speaker. Graziosi is perhaps best known for his long running interview style TV shows
and for becoming the leading real estate educator in the world. He has reached viewers in
America and around the world who number in the millions. He has written five books which
have dominated the success, business and real estate book sales space since 2006, with his
best-selling books amassing over 1,000,000 copies sold.
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