Risk & Business Magazine Cooke Insurance Magazine Summer 2018 | Page 5

16 WELCOME feature DR. MARSHALL GOLDSMITH BAD HABITS OF SUPER-SMART LEADERS CONTENTS 5 LETTER FROM THE PRESIDENT 6 EXCEEDING EXPECTATIONS 9 TO BUY OR TO BUILD,THAT IS THE QUESTION Expert Tim Miller Weighs In 10 BODY LANGUAGE TIPS FOR ENTREPRENEURS 12 FIVE WAYS A BUSINESS LOSES SALES 14 FIND MORE TIME IN YOUR DAY 20 STEPS TO BUILDING AN ONLINE INFLUENCE 22 TEN PUBLIC SPEAKING TIPS 24 INTERVIEW BETTER: Myth’s Exploded 25 BENEFITS OF D&O INSURANCE FOR PRIVATE COMPANIES 26 DIRECTOR & OFFICER LIABILITY SCORECARD Understanding Your Level Of Risk 29 ARE YOU PREPARED IF DISASTER STRIKES? 31 THINKING BEYOND TRAVEL INSURANCE Hello and welcome to the Summer 2018 issue of Cooke Insurance Risk & Business Magazine! I hope everything has been going well these past few months for your business and your own clients. Things have been rolling right along here for us, and I have been thinking a lot about a few key things, chief of which is the idea of “asking the right questions.” As insurance professionals, one of the largest problems we face is the lack of proper questioning on both sides of the table, from clients and sometimes from us as well. Often, this is an issue arising from avoidance. Tough questions aren’t easy to ask, though they are often the ones that most need to be asked. Furthermore, the answers aren’t always the easiest to hear either. To make matters worse, the best questions are often the ones that nobody thinks to ask to begin with. That’s where working with a professional and thinking a bit outside of the box can help. Everyone is busy, and trying to find the time to ask the questions and deal with the answers is always a challenge. We at Cooke Insurance are here to make the whole process a lot smoother for you. We find out through tough questions what is truly important to our customers, followed by a thorough discussion about what is achievable and affordable in their situation. A person does not know what they do not know. Our job is to discover what you do not know, have a frank discussion about it, and then put a plan of action into place. With that thought in mind, I will leave you to enjoy the rest of this issue. As always, we would love to hear your feedback and suggestions for future issues. Contact us at cooke.ca Sincerely, Jeff Cooke, President [email protected] COOKE.CA 5