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WELCOME
feature
DR. MARSHALL GOLDSMITH
BAD HABITS OF SUPER-SMART LEADERS
CONTENTS
5 LETTER FROM THE PRESIDENT
6 EXCEEDING EXPECTATIONS
9 TO BUY OR TO BUILD,THAT IS THE QUESTION
Expert Tim Miller Weighs In
10 BODY LANGUAGE TIPS FOR ENTREPRENEURS
12 FIVE WAYS A BUSINESS LOSES SALES
14 FIND MORE TIME IN YOUR DAY
20 STEPS TO BUILDING AN ONLINE INFLUENCE
22 TEN PUBLIC SPEAKING TIPS
24 INTERVIEW BETTER:
Myth’s Exploded
25 BENEFITS OF D&O INSURANCE FOR PRIVATE COMPANIES
26 DIRECTOR & OFFICER LIABILITY SCORECARD
Understanding Your Level Of Risk
29 ARE YOU PREPARED IF DISASTER STRIKES?
31 THINKING BEYOND TRAVEL INSURANCE
Hello and welcome to the Summer 2018 issue of Cooke
Insurance Risk & Business Magazine! I hope everything has
been going well these past few months for your business
and your own clients. Things have been rolling right
along here for us, and I have been thinking a lot about a
few key things, chief of which is the idea of “asking the
right questions.”
As insurance professionals, one of the largest problems
we face is the lack of proper questioning on both sides
of the table, from clients and sometimes from us as well.
Often, this is an issue arising from avoidance. Tough
questions aren’t easy to ask, though they are often
the ones that most need to be asked. Furthermore, the
answers aren’t always the easiest to hear either. To make
matters worse, the best questions are often the ones that
nobody thinks to ask to begin with. That’s where working
with a professional and thinking a bit outside of the box
can help.
Everyone is busy, and trying to find the time to ask
the questions and deal with the answers is always a
challenge. We at Cooke Insurance are here to make
the whole process a lot smoother for you. We find out
through tough questions what is truly important to our
customers, followed by a thorough discussion about what
is achievable and affordable in their situation. A person
does not know what they do not know. Our job is to
discover what you do not know, have a frank discussion
about it, and then put a plan of action into place.
With that thought in mind, I will leave you to enjoy the
rest of this issue. As always, we would love to hear your
feedback and suggestions for future issues. Contact us at
cooke.ca
Sincerely,
Jeff Cooke, President
[email protected]
COOKE.CA
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