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ZERO TO TWO BILLION SMALL BUSINESS MARKETING STRATEGIES
CONTENTS
5 LETTER FROM THE PRESIDENT
6 COMMUNITY FEATURE Passionate About Giving Back
9 MAP YOUR FUTURE STRATEGY Lessons From David Karandish
10 LINKEDIN RECRUITER How It Can Help Your Business
12 10 THINGS TO BE PARANOID ABOUT AS AN ENTREPRENEUR
14 WHAT ARE YOUR MOST IMPORTANT RELATIONSHIPS ? Who Do Your Rely On ?
20 TROUBLE GENERATING REFERRALS ? Look To Your Inner Circle
22 CURE FOR YOUR HIRING HEADACHES The Topgrading Snapshot
24 TURNING A COMPANY INTO A BRAND 6 Things Customers Cannot Live Without
26 CONTRACT PRODUCTION : An Important Conversation
30 THE DARK SIDE OF TRUST : Social Engineering
Welcome to our seventh edition of Benson Kearley IFG Risk & Business Magazine , replete with a variety of contributing-expert commentary focused on growing and protecting your business .
As we continue to focus on providing value-added services through our “ Partners in Risk ” program , we were thrilled to see many of you at our “ Be Great Seminar ” this past June with special guest speaker Verne Harnish .
This has been an exciting year for us as we have been named to PROFIT 500 ’ s list of Canada ’ s Fastest-Growing Companies for the fourth consecutive year . To my team who commit day in and day out , offering their best in customer service , product expertise , and price , I say , “ Thank you !” We are committed to providing insurance products from the best insurers in the country , and I thank these partners who ensure our clients are looked after well . We do regard it as a privilege to serve our customers .
At Benson Kearley IFG , protecting your competitive advantage is the cornerstone of ours .
Please enjoy the magazine , and as always , I welcome your feedback at skearley @ bkifg . com .
Sincerely ,
WELCOME
Steve Kearley , President skearley @ bkifg . com WWW . BKIFG . COM
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