materials, such as press releases,
market studies, and reports.
about a variety of topics but try to
keep your articles short.
While your main goal of distributing
a newsletter might be to sell your
product or service, the key to a successful newsletter is making it useful
to your readers.
Much of the content you put in your
newsletter can also be used for your
Web site. Microsoft Publisher offers
a simple way to convert your newsletter to a Web publication. So, when
you’re finished writing your newsletter, convert it to a Web site and post
it.
This story can fit 150-200 words.
A great way to add useful content to
your newsletter is to develop and
write your own articles, or include a
calendar of upcoming events or a
special offer that promotes a new
product.
One benefit of using your newsletter
as a promotional tool is that you can
reuse content from other marketing
You can also research articles or find
graphic.
“filler” articles by accessing the
World Wide Web. You can write
Caption describing picture or
Inside Story Headline
This story can fit 100-150 words.
The subject matter that appears in
newsletters is virtually endless. You
can include stories that focus on current technologies or innovations in
your field.
You may also want to note business
or economic trends, or make predictions for your customers or clients.
If the newsletter is distributed internally, you might comment upon new
procedures or improvements to the
business. Sales figures or earnings
will show how your business is growing.
Some newsletters include a column
that is updated every issue, for instance, an advice column, a book review, a letter from the president, or
an editorial. You can also profile new
employees or top customers or vendors.
Inside Story Headline
This story can fit 75-125 words.
Selecting pictures or graphics is an
important part of adding content to
your newsletter.
newsletter. There are also several
tools you can use to draw shapes and
symbols.
Once you have chosen an image,
place it close to the article. Be sure
to place the caption of the image
near the image.
Think about your article and ask
yourself if the picture supports or
enhances the message you’re trying
to convey. Avoid selecting images
that appear to be out of context. Caption describing picture or
Microsoft Publisher includes thousands of clip art images from which
you can choose and import into your
graphic.
“To catch the reader's attention, place an
interesting sentence or quote from the
story here.”