Tell us a little bit about yourself
I’m Zola Bebe, current brand lead on Lux, South Africa. Before that, I am a mother (to a beautiful baby girl called Ayama Ngwenya, a wife to my amazing husband, a daughter to the queen of my heart and a daughter to ‘Indodaemadodeni’ (a man amongst men). I am also my own individual, I am a dream chaser, leader, a caregiver, a lover of life. I consider myself a girl’s girl, I love seeing women doing great things for themselves, excelling in previously male dominated fields – be it in their careers, sport and other spheres of life. I always look at live in a positive light. I always take every challenge as a lesson, every achievement as a blessing. God is at the center of everything I do.
You’re the brand manager for Lux, what does your job entail?
I’m very privileged to work for a brand like Lux, a brand that has always stood for women. It’s not just a brand used by women but a brand for women.
I treat this brand as my own business, my job stretches from understanding the people we serve and the life they live, monitors market trends. I oversee advertising and marketing activities to ensure the right message is delivered to the right consumer, at a convenient time to influence their perception of our product and overall brand.
I work very closely with my internal cross-functional teams, including product developers, researchers, customer/retail managers and creative agencies to make sure our brand values and image is followed.
I am also responsible for the brand finances, ensuring we run a profitable business by working together with the other cross functional teams i.e. Supply chain, Research & Development, Customer Development etc.
For those who don’t know, what is the Lux #WeAreMore campaign about?
LUX has always been seen as a beauty brand, but this year LUX would like to shift perceptions for a brand women use, to a women’s brand. With this shift, we want to delve deeper than a woman’s outward appearance and embrace her for her multifaceted beauty. We decided to create a song to be a platform for all women to showcase their hidden facets that are often overlooked. This will rally the nation to get moving for change and empower the woman in South Africa to stand up express their multifaceted beauty. The song will inspire women to feel proud of who they are, confident in their own skin and being open to sharing their stories with the world.
What are the key messages of the campaign?
LUX want to shift perceptions around women. For too long women have been celebrated for their beauty alone, rarely looking beyond her exterior appearance. LUX believes women are so much more than that meets the eye. We want all women of South Africa to embrace their multifaceted beauty and hidden persona that make them truly feminine.
Zola Bebe
Brand Manager-LUX South Africa
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