María Gabriela Montesdeoca Calderón ; Yesenia Aracely Zamora Cusme ; Martha Elizabeth Álvarez Vidal ; Frank Ángel Lemoine Quintero . La Percepción como Elemento del Comportamiento del Consumidor en Servicios Gastronómicos del Ecuador .
Revista Scientific . - Ensayo Arbitrado - Registro n º: 295-14548 - pp . BA2016000002 - Vol . 4 , N º 12 - Mayo-Julio 2019 - pág . 290 / 311 ISSN : 2542-2987 - ISNI : 0000 0004 6045 0361
Perception as an Element of Consumer Behavior in Gastronomic Services of Ecuador
Abstract
The purpose of this essay was to determine the perception as an element of consumer behavior in gastronomic services offered by restaurants in the area through the Tripadvisor platform . The inductive method was applied to determine the level of service resulting in the restaurant Puerto Amistad which received the highest number of visitors , where 39 % of the visitors rated their services as excellent and 34 % as very good . It was determined to classify in three categories the gastronomic services where two restaurants represented the 54 % of the best evaluated that placed it in the category " A ", three restaurants represented a 28 % that placed it in the category " B " and 9 restaurants that represented 18 % are located in a range of 19 to 01 belonging to the category " C " that are considered regular . Fisher ' s Matrix was applied through expert criteria taking into account the categories of the restaurants according to the dimensions of studies , representing in each quadrant the results obtained according to the analyzes that were carried out in the relational dimension and the operational dimension . It is proposed to apply strategies of positioning , alliance and cooperation that tax the improvement of services .
Keywords : perception ; services ; consumer .
Date Received : 03-10-2018 Date Acceptance : 14-01-2019
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