Abstract
The administrative and managerial sciences generate spaces for
research on the contribution of universities in the training of socially responsible
professionals. The purpose of this essay is to generate a reflection on the
management view of the University Social Responsibility (RSU). The
methodical process used to collect the information is supported by the
documentary review of some theoretical sketches related to the constructs of
the RSU, such as care, management, use of goods and services in pursuit of
the benefit of the common good of all the citizens; which should be oriented
towards new managerial alternatives that are more efficient to adapt to the
complex dynamics of society's growth. Hence, higher education organizations
have the responsibility to take measures to protect the environment, in addition
to contributing to the welfare of society, as a whole that must respond to
organizational interests but also the sustainable development of the country. It
was concluded that university social responsibility should focus on promoting
a critical and reflective approach by academic managers to go beyond their
training jobs, without disciplinary barriers that assume an unstructured attitude
of complexity, creating new spaces of present management and future of the
academic organization aimed at graduating professionals with relevant
knowledge to the demands of contemporary society, people committed to
improving the quality of collective life from a planetary view.
Keywords: management; prospective; social responsibility; university.
Date Received: 07-11-2017
Date Acceptance: 20-01-2018
320
Ensayo Arbitrado
Vision of Management in the Management of University Social
Responsibility