Revista Panorama #6 Junho.2012 | Page 10
em 2012, ela servirá de exemplo para o setor industrial com
a fábrica mais sustentável do mundo.
Para divulgá-la à população, a GM do Brasil e a agência
Salles Chemistri desenvolveram uma campanha publicitária,
que mostra como essa "fábrica verde" contribui para garantir um futuro melhor ao planeta. A campanha é composta de
sete anúncios, que mostram o desenvolvimento sustentável
promovido pela GMB em Joinville. Uma fotografia da cidade
aparece emoldurada por galhos H ?Y?]p??????H?YH???[???[???H[???Xp???Y\? ???H\? 0?X?X?\? [?Z\?\? ][^?Y\?????\^?[? \? ?X[ H?] \?^?H[??YHXZ\?H?[?K???'????HY0?ZXH0?H\??\?X?\?HX[?Z\?H??]]?K? ]YH ????B???[??[??[?[H\??\?????YX?[?\?[?? ?\?]Z]H?[?B?Z[?H???? ?X?x?'KY?\?XH Y???? ?Y?Y\? ?X?K\ ?\?Y[?B??\?[HH?Xp?????H?[\??[Z\? ?K??HX?????H?[ ???[ ?Z\?K?\?[?HH??][?X?p???????]]?HH?P?H?[\[?H [H???]]??H????Y[?^?\?H ? [p????? ???H??[??ZY\??????? [?]K?? ?Y ^?\?H??XHY0?]X?HHY?X?^?????[??H ?\?[X\?B? ???\???? ]YH?^?[HH??X??X?HH?H[H??[??[H [XH [?YYH ?\?[?0?]?[??H [H??\?Y?[???H?[\[?H??Yp???H[H MHXZ[?H \??H \?[?X?YYH ?[X[?[[H ???????Z\?H?[?H?]\?[?H8?$?p?\?[?]\?[?[??K??0?X?X\??XHHH??0?X?XH8?$?H[H X\? ?]?\?\?H?\??[p??????X?[?[8?$?\??0?H[?Z\??H0?\??K?H [B?XZ\?[???[??\?0??? ?[?? ?ZX?[Y?? [\? ??Y[??H?K???X?[????[^??P??[XY?[B??S?U?T????HB??T?P????PT??T?S?0?U?RT?H?B?[?\??XH???? ZX?N?0?H?\?YB?? Z[??Z\????? ZX??? ]YH ????\???]]??? ][^?Y?? \?H???\?\???[?? ??[H[?\??XH[0?] ?X?K???H?HH??[??[KH ?[YZ\?HH ][^?\?\?H ?\?[XH?H[?0??? ?XH]]?[?]?H??\?[Z\?K ?\????[??[Y??K?? p?? [?? ]YH??\\???? [XB??\?XHH ??LMHL??H[?\??XH?\?YB?\]Z]?[H[????[[?H ?
H?\?\??[??H]?]\??H ]YH ?Z?[H[???Y\? L ?[Y\?H??\??\????X???H][??\?H \?[?H?Y\?[?\??[??H ?]?\????0?H ]YHH[??[p?????\?Z?H??? p?YH\?Hp????\]YX?[Y[?? ??\?? ?\?[XH??\??? ? X?\?H [H ?\?\??]0??[??? L???S??H ? H ???0?\?ZX???[XY???[\??\? X?\?X????[H??[?H? ?[??\?[B?\?HH0?Y?XH ]YH?\??[H??[?\?[??\? X?[p???Y\?H [?YYHB???[??[H???X?\??H MHZ[] ???B??Y?XH ]Y[?H ?XK?\]Z]?[[?B?[????[[?H
?L \???\?H ?Y?X?Y[?H \?H][?\?H ?\?\? ? [\?\? [?Y\?[? [\?HX???ZXH ?]?\?H ?[??0?HH ? p??H??\??] \?[ ]?][??H?\?p?????H M?
? ?[Y\?H??\??\????X????[?????[??H ?]?\??N?H X????XHB? ?][Y[??H0?Y?XH ???[??B??]?\??H ?? ^? [XH0?Y?XHH^?[[?H ]X[YYK]Z]\? ?^?\? ?\\?[?0????Y?XHH?Y?[K ]YH \?Z]H\X?p?????[? \? ?X[\??\? ?]K??H?Z^B??[[?YYK?? ]]?YYHH\?[?HB?ZX??[??[?\?[??? ?\?[XHH \?Y?X?p????? ][^?H [XHY[X??[?HB???? \]Y[???? ?Y?X?Y[?H \?B??\ \?\???[Z[?[?\?\?B???XKH0?Y?XH0?H \?Y?X?YK?\??H ?\?[XH [X??[H??H??HYX?[?\?[??H]]?[\^?K ]YH[\ \??H??[Z[?[?\? \?H??HHY[X??[?K??[H \?Z]\??H? ?]\??H]0?H ??Z[?] ??? ?[??]?][??????[[?B??Y?XH ?0?]?[ ?Y?X?Y[?H \?HX?\?X?\??\]Z]?[[?HH ?\?\? ? [\?\???Y\?[? \??[??H0?Y?XH ?]YH??H[]?Y? [?H \?^?H ?\??B?][^?YH \?H?[??????\?0?]?Z\????[? ???\????[? \? ?XZ\? ?[?]0?KB??