Retailers Forum Magazine AUG 2014 | Page 10

RETAILERS FORUM WHAT A GREAT month this is in our industry. August is one of the busiest months for wholesalers and retailers between Attending the hottest shows and starting to gear up for both backto-school and the holiday selling season. Our company sponsors 7 major trade shows this month and our staff will be busy handing out this month’s issue at our booths and at the front entrances. The trade show is an integral part of your businesses success. OUR magazines are available at 55 trade shows during the year, the largest circulation of any trade magazine servicing the industry and we’re proud to promote these shows as a great resource for finding new merchandise and suppliers to help your business flourish. WITH the summer half way gone, now comes the time that strikes fear into kids around the world: back-toschool.” Most retailers are up and running with their displays and if you’re not, you need to be. Reports just in show that many big box stores started the school selling season the week after the schools just closed in early July. Insane! YOUR store needs an action plan for both back-to-school and the holiday sales season. Don’t procrastinate with your merchandise plans and be a day late and a dollar short. Careful planning and shopping will get you the best deals and the hottest products. WE will soon be coming into our busiest seasons so planning now will pay off with greater profits. MANY stores have discounted their prices which have cut into profit margins. A better idea than deep discounting is to use your overstocked goods as promotions. But one, get one free or half off. Or if you have too many of an item, offer it free with every $50 or $100 purchase. You get the idea. Clean out the inventory. If it has been on the shelves for a year, it isn’t going to sell. This is costing you money and you need to move it. SHOPPERS like free things. So, offering premiums is a great way to increase sales. The more the shoppers buy, the more free things they get. It’s like magic. And you’re moving old stock, it’s costing you only wholesale prices and not cash out of the register. Be creative and your business can prosper and sales increase. SaleS & Marketing Gregory Brown Tom Richards Scott Savitt Martin Stevens Office Manager Leah C. PrOductiOn Myra Echevarria credit dePartMent Kristine Hines circulatiOn Discount Reading Svc. literary Staff Patricia Luebke Jason Meyers Rachel Spearman cOlOr PrOductiOn Anchor Imaging Printing Composing Room art directiOn Gregory Stevens Martin Stevens OverSeaS Office Trade Channel N.W. Guineastr 30 2022 PA Haarlem Netherlands [phone] Published Monthly by: Forum Publishing Co. 383 East Main Street Centerport, NY 11721 Tel: [phone] Fax: [phone] [email protected] www.retailersforum.com >> ON-LINE SOURCING The entire issue of Retailers Forum Magazine is posted on-line at w ww.RetailersForum.com Includes: Website Links * E-Mail Links * Printable PDF’s ACCESS OUR MAGAZINE FROM ANYWHERE 24/7 RETAILERS FORUM is published monthly at $30/year USA, $75/year foreign. Entire contents copyright ©2014 by Forum Publishing. Publisher assumes no responsibility for contents herein. First and third class postage paid at Centerport, NY. Bulk mail paid at NY, Brookfield, WI and Hooksett, NH under private mail indicia via publication mailing.