RETAIL SPACE
New Indian mall combines
contemporary architecture with
traditional styles
A SHOPPING centre designed by
international consultant Broadway
Malyan has recently opened in India.
The firm was appointed by property
development company Prestige Group
to design the interior fit-out and exterior
façade of Forum Centre City in Mysuru.
The shopping mall comprises
54,000sqm of space and is home to
over 150 local and international brands
such as big names like H&M, Nike,
Levi’s and Apple. It also includes a
hypermarket and department stores, and
leisure needs are catered for through the
inclusion of a multiplex, gaming arcade
and range of restaurants and cafés.
Ankit Kamboj, associate director
at Broadway Malyan, said: “Significant
growth is expected in the retail scene in
the city and the Forum mall looks set to
capitalise on this by offering a new type
of retail and lifestyle destination for local
residents to enjoy.”
The firm said the interior design
was inspired by local culture, including
celebrations such as the Dussehra and
Holi festivals, landmarks such as Mysore
Palace, and textures and materials. These
design references have been merged with
a modern style to create a unique retail
environment, the company said.
“Our challenge was to combine
cultural elements with a contemporary,
clean architectural style. The balance
is important; both aspects should
complement rather than detract from
each other. By designing the façade
and interiors, we have been able to
ensure that the same design approach is
followed throughout to create a strong
identity for the mall,” Kamboj added.
Kolam drawings — which is a style
specific to the south of India — are
printed over floors, glass balustrades and
pavements to add further distinction,
and also help with wayfinding by
highlighting key areas such as the
entrances, lifts and public squares.
Retail is one of Broadway Malyan’s
core areas of expertise, the firm said,
and it is currently providing advice for
a number of projects throughout India,
from small, niche retail projects through
to large malls and out of town shopping
destinations. ra
The interior design was inspired by local
culture, including celebrations such as the
Dussehra and Holi festivals, landmarks
such as Mysore Palace, and textures and
materials.
Wuliangye S’pore store holds grand opening
CHINESE alcoholic beverage
company Wuliangye Singapore held a
ribbon-cutting ceremony last month
to celebrate the grand opening
of its store located in the republic’s
Chinatown.
Li Shuguang, chairman of Wuliangye
Group, expressed his sincere gratitude to
the Chinese
Baijiu
Association
(Singapore).
Baijiu,
also known
as shaojiu, is
a traditional
Chinese
alcoholic beverage made from grain.
He also proposed that the
group (which specialises in
manufacturing baijiu) speed up its
internationalisation development,
actively positioning for the overseas
market and promoting baijiu liquor
culture to the world. Li hoped that
Wuliangye and the Chinese baijiu
Association (Singapore) would work
together to tell a better story of
Wuliangye to the world with a wider
vision. ra
Wuliangye Singapore held a ribbon-cutting ceremony
last month to celebrate the grand opening of its store in
Chinatown.
Retail Asia May 2018
31