E-COMMERCE
E-COMMERCE
Zalora launches its very own Premium page
FASHION e-retailer Zalora now offers consumers in Singapore , Hong Kong , Taiwan and Malaysia a new shopping experience that lets them discover top season ’ s trends with the Zalora Premium page launched last month .
Accessible via a special tab , the new page will put a spotlight on select high-end brands , showcasing signature aesthetics , capsule collections and labels that collaborate closely with Zalora , all within a customised editorial and catalogue layout .
Featuring a sleek and contemporary look and feel , the Zalora Premium page ’ s design is the result of a “ refined approach ” in presenting these brands and puts the spotlight on the products showcased in the page . Additionally , some of the premium products are exclusive to Zalora .
The page has more than 50 brands for men and women , including style staples from Calvin Klein , Tommy Hilfiger and Diesel , and brands such as J . Crew and Swarovski that are exclusive with Zalora .
Tito Costa , Zalora ’ s chief marketing officer , shared his thoughts on the emerging group of Asian consumers : “ We are seeing a trend in consumer behaviour in the region , where there is a growing middle class that has attained an income level which allows them to buy quality , branded products . Couple this with a more cosmopolitan view of the world , together with added exposure in travel and social media , and you will have a new breed of consumers with a distinct taste in fashion . Zalora Premium allows us to harness technology , visuals and product assortment to bring to life an immersive storytelling that seeks to inspire this special set of consumers and benefit our brand partners .” ra
The page has more than 50 brands for men and women , including style staples from Calvin Klein , Tommy Hilfiger and Diesel , and brands such as J . Crew and Swarovski that are exclusive with Zalora .
Alibaba Global Course makes first stop in S ‘ pore
CHINESE multinational conglomerate Alibaba Group recently expanded its Alibaba Global Course ( AGC ) to Singapore . The republic is the first stop of the global AGC calendar for this year , with additional events planned for India , Australia , the US , Mexico and Europe later in the year .
The AGC is a series of public lectures that aims to enhance the capabilities of merchants around the world through a better understanding of e-commerce and related trends . In Singapore , the AGC is offered by Alibaba Business School and organised by Taobao University in partnership with Nanyang Polytechnic ’ s Singapore Institute of Retail Studies ( NYP-SIRS ), SkillsFuture Singapore , National Trades Union Congress and StarHub . The Singapore leg of the AGC is the latest in a series of initiatives by Alibaba Group to empower local businesses and entrepreneurs to digitise and diversify their operations for the future , according to the company .
“ Our mission is to make it easy to do business anywhere and Singapore is integral towards realising this vision .
The Singapore leg of the AGC is the latest in a series of initiatives by Alibaba Group to empower local businesses and entrepreneurs to digitise and diversify their operations for the future .
We are delighted to be able to bring the Alibaba Global Course to Singapore for the first time and to share our key learnings from more than 18 years ’ experience of reshaping the way people shop and conduct business ,” said Brian Wong , vice-president of Alibaba Group .
“ Small and medium-sized enterprises ( SMEs ) form the majority of Singapore ’ s businesses and they are key to the citystate ’ s quest to be the hub of the future digital economy . We hope to continue partnering with local stakeholders and companies in this journey and navigate the exciting opportunities ahead together ,” continued Wong .
During the intensive one-day session , participants heard from leading minds
from Taobao University and the Alibaba network , including the region ’ s made-tomeasure interior furniture design brand Suofeiya , China ’ s leading department store chain Intime Retail , and enterprise data aggregator CBNData .
Among other topics , the speakers shared best practices on innovating customer experience with artificial intelligence and machine learning , and on bringing the concept of “ New Retail ” to life , as well as insights into the next frontier in digital lifestyle and crossborder purchases by Chinese consumers and the opportunities for SMEs here .
The event was attended by more than 2,000 representatives from 600 SMEs and leading global companies . ra
30 Retail Asia May 2018