E-COMMERCE
E-commerce platform Kinofy
launches in Asia to ease
entry into China market
RETAIL solutions provider Kinofy
Group last month launched Kinofy, a
plug-and-play, cloud-based, cross-border
e-commerce platform, designed to allow
international brand owners and small and
medium-sized businesses to sell goods and
services in China.
By leveraging the platform, brands
can accelerate their entry into the fast-
growing Chinese market — reducing
entry time to three months with official
product registration approval. Built on
the WeChat platform, Kinofy allows
companies to access over one billion
Chinese shoppers, according to the
company
Kawee Chong, CEO of Kino Biotech
Group and co-founder, Kinofy Group
thanked the Ministry of Trade and
Industry and Enterprise Singapore for the
support provided to build this platform.
“The opportunity for Singaporean brands
in China is immense — and Kinofy
being smart, simple and seamless makes
market entry frictionless. We are proud
to welcome brands such as Naturext,
Health Domain, YOHMO TONIC,
GreenLife, Lipaddict, SkinSoul, SWANZ,
Kinohimitsu, Fitwhey and Esthemedica
to the Kinofy family and look forward to
inviting more of our fellow Singaporean
brands to join us on this exciting journey,”
he added.
The platform offers merchants a single
view of their business and customers
across sales channels and enables them to
manage products and inventory, process
order and payments, build customer
relationships and leverage WeChat’s
analytics and reporting. Additionally, the
platform integrates multiple channels:
e-commerce, social selling tools and
operational management of product
registration, importation, warehousing
and logistics, last-mile delivery and
overseas payment settlement into a
single platform, allowing brands to enter
the Chinese market faster and more
efficiently.
To ensure on-ground support, Kinofy
offers warehousing and logistics solutions
at the Ningbo Free Trade Zone (NFTZ)
giving businesses the right infrastructure
to reach China’s 613 cities.
As Kinofy is a pre-approved solution
supported by the SkillsFuture Singapore
grant, the partnership enables local
companies to construct digital business
Kino Biotech Group and Kinofy Group’s
Kawee Chong thanked the Ministry of Trade
and Industry and Enterprise Singapore for
the support provided to build this platform.
channels and grow sales as well as revenue
through cross-border trade.
Local small and medium-sized
enterprises will enjoy a 70% subsidy
for their first-year subscription to the
Kinofy platform through SkillsFuture
Singapore — a national movement to
encourage Singaporeans to embrace
lifelong learning. Trainings are provided at
90% subsidy from SkillsFuture Singapore.
The Kinofy Group works extensively with
the government agency championing
enterprise development, Enterprise
Singapore to conduct outreach efforts in
markets such as the US, Germany, Korea,
and Thailand
Guest of honour Singapore’s Minister
of Trade and Industry S Iswaran officially
launched the platform last month to an
audience of 300 guests including some of
Singapore’s top brand owners. ra
Shopee initiates specific marketplace for China products
SHOPEE, an e-commerce platform in
South-east Asia and Taiwan, has officially
launched China Marketplace recently.
Users can access the new China
Marketplace via a dedicated entry point
on Shopee’s home page.