Research Report On: Multiplay Service Market Trends in the Americas | Page 2

Summary:
"Multiplay Service Market Trends in the Americas", a new Telecom Insider Report by GlobalData,
provides an executive-level overview of the multiplay market in the Americas. It delivers deep
qualitative and quantitative insight into the multiplay market in the region, analyzing key trends and
strategies adopted by service providers.
North American markets have traditionally exhibited some of the highest mobile broadband penetration
levels worldwide thanks to their extensive broadband infrastructure coverage and higher per capita
income levels. In addition, aggressive discounted pricing adopted by most operators in the region and
the inclusion of value-added services as part of multiplay bundles have also played an important role,
helping to rise adoption levels historically. Latin America, meanwhile, has been lagging behind North
America in terms of multiplay service adoption. Because of its relatively low multiplay adoption levels,
Latin American countries hold the greatest growth opportunity in the Americas, particularly Argentina,
Mexico and Colombia.
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It provides in-depth analysis of the following -
- Section 1: Americas in a global context; looks at the multiplay market in a global context, focusing on
penetration and service adoption trends.
- Section 2: Multiplay market in the Americas; provides a detailed description of the multiplay market in
the Americas, looking at subscriber growth, penetration trends, and service adoption by type of
package.
- Section 3: Multiplay revenue evolution in the Americas; analyzes the average monthly spends on three
different type of packages and revenue trends over 2018-2023.
- Section 4: Country Profiles; analyzes main ARPU and revenue trends in the US and Mexico for the
2017-2023 period.
- Key findings: the Insider concludes with a number of key findings for multiplay service providers in
Americas.
Scope:
- Multiplay household penetration in the Americas will reach 43% as of year-end 2018. Because of its
relatively low multiplay adoption levels, LATAM countries hold the greatest growth opportunity in the
region, particularly Argentina, Mexico and Colombia.
- Triple-play bundles will account for 50% of the total region’s revenue, while double-play bundles will
be responsible for 42% of the region’s multiplay revenue. The contribution of quadruple-play will remain
relatively modest at 8% for the same year.